Vol. 3 No. 1 (2025): June Edition

Articles

• Employer Branding for Attracting and Retaining Generation Z Talent: Systematic Literature Review

  Ella Emillia¹, Olga Wisa Erari², Eisha Lataruva³

  ^{1, 2, 3} Universitas Diponegoro, Semarang, Indonesia

  40-46

  DOI: https://doi.org/10.63208/21014-125 Abstract views: 42 Downloads: 8

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• Digital Loyalty: How Great Experiences Build Strong Brands

  Nirmala Gunawan Putri¹, Paramita Sutopo², Mahfudz³

  ^{1, 2, 3} Universitas Diponegoro, Semarang, Indonesia

  47-54

  DOI: https://doi.org/10.63208/21014-126 Abstract views: 54 Downloads: 14

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