Factors Influencing Transportation Mode Choices For Leisure Travel In Bandung's Digital Era

Abstract

This study explores what factors drive the choice of transportation modes for leisure trips among domestic travelers from cities around Bandung, Indonesia, in the context of increasing digitalization. As leisure travel gains significance due to its role in enhancing quality of life, understanding mode preferences is crucial, particularly in developing countries where research often focuses on commuting. The research addresses the question: What attributes influence travelers' transportation choices for leisure trips in a digital era? A stated-preference survey was conducted, collecting data from 305 respondents, yielding 1220 observations. A multinomial logit model was used to analyze preferences for seven transportation modes, including trains, buses, private cars, motorcycles, angkots, and ride-hailing services. The study, structured into methodology, results, discussion, and conclusions, reveals that trains and buses are preferred over private vehicles, with travel time and cost being the most critical factors. Additionally, the availability of cashless payment options significantly influences mode choice, reflecting the impact of digitalization. The findings highlight a preference for public transportation among locals, driven by efficiency and cost considerations, and underscore the importance of flexible payment methods. This research enriches the understanding of leisure travel behavior in developing countries, offering insights for urban planners to enhance tourism-related transportation services by leveraging digital tools and addressing traveler preferences for accessibility and convenience.