SUDADI, Sudadi; RUMPOKO, Anggit; KUSUMAWARDHANI, Amie. Merchant Loyalty and Digital Consumer Behavior in Data Driven Payment Ecosystems. Integra Business Review, Yogyakarta, ID, v. 4, n. 1, p. 23–40, 2026. DOI: 10.63208/21014-198. Disponível em: https://www.iacs.co.id/ibr/article/view/198. Acesso em: 8 may. 2026.