HARTONO, Dhewi Khodijah; QIROM, Azka Fajril; DIRGANTARA, I Made Bayu. Digital Brand Equity: Congruence and Purchase Intention in the Customer Journey (Review). Integra Business Review, Yogyakarta, ID, v. 3, n. 2, p. 73–85, 2025. DOI: 10.63208/21014-129. Disponível em: https://www.iacs.co.id/ibr/article/view/129. Acesso em: 10 may. 2026.