SUKMANINGRUM, Pranaditya; HARAHAP, Latifa Hannum; DIRGANTARA, I Made Bayu. Impulse Buying in Live Streaming Commerce: A Literature Review and Research Agenda. Integra Business Review, Yogyakarta, ID, v. 3, n. 1, p. 28–39, 2025. DOI: 10.63208/21014-124. Disponível em: https://www.iacs.co.id/ibr/article/view/124. Acesso em: 10 may. 2026.