IRWANTO, Nabila Fadiya Amany; DIRGANTARA, I Made Bayu. Digital Consumer Behavior and Data-Driven Marketing Strategies. Integra Business Review, Yogyakarta, ID, v. 3, n. 1, p. 1–12, 2025. DOI: 10.63208/21014-122. Disponível em: https://www.iacs.co.id/ibr/article/view/122. Acesso em: 10 may. 2026.